One of the main reasons I am so passionate about video is because it helped me find the strength and power of my voice.
As a little girl, I remember countless nights I would lie awake envisioning and imagining what kind of difference I would make in the world.
In a way, video has turned into a catalyst that reignited my childhood dreams to use my online business to create the change I wanted to see in the world.
In fact, it completely shifted my perspective on building a business and developing a powerful brand.
Your Brand is your legacy. Your business, products and services are merely by-product of your legacy.
The key to creating a powerful brand is having consistency across everything you do in your business, who you serve and partner with, products and services you offer, your marketing, your messaging, and the experience you create.
Here are 5 tips to develop a powerful brand that position you as a global leader:
1. Lead with your mission People don’t care what you do until they know why you are doing it. Your brand is fueled by your core values, what you stand for, what you don’t stand for, why you do what you do, your life experiences, desires, and goals.
Dig deep for the reason behind the reason. Leading with your mission and legacy you want to leave behind develops your brand into a movement and the change you wish to create in the world.
2. Power of your story Your story is the truest expression of your wholehearted and unapologetic Self. The stories you share differentiate your brand from everyone else that clearly and powerfully integrates with your mission. This includes your uniqueness, style, personality, struggles, challenges, credibility, and connection to your audience.
3. Help others discovery their gifts to share with the world The speed of the leader is the speed of the gang. The meaning and purpose of life is to find your gifts and share it with the world by helping others find their gifts to share with the world.
Branding is shifting from the big, oiled machines of corporate where you’re treated as a number and easily dispensable to empowerment and giving back power to the people.
People want to be apart of a bigger purpose with connection and community. No leader made it on their own. Creating a powerful brand empowers people to want to get behind its mission.
4. Your Brand is who you associate with Your brand goes beyond you and your business. It encompasses your clients, business partners, affiliates, vendors, and anyone that your business reaches. To develop a powerful brand, each one needs to align with the integrity and values of your mission.
Building brand trust and loyalty can take years to develop and one thing to destroy it all. Carefully consider who you partner up with your brand and do your due diligence to ensure that partnership is in alignment with your mission and core values.
5.Start with one, speak to one When you speak to everyone, you speak to no one. Creating a powerful brand penetrates into the hearts and souls of who you’re speaking to. This is especially critical when developing your brand.
Think of your brand as a living and breathing organism. Remember, as you grow and evolve, your brand will grow and evolve. Like a butterfly, give your brand space and flexibility to transform through the different phases and clunky-ness.
If you love, love, love this video sharing is caring.
Also, you know I love to hear from you so in the comments below write downonebrand that inspires you or has a powerful mission.
Always keep radiating your beautiful light to the world living life with passion, purpose and meaning.