Developing the Next
GENERATION OF LEADERS,
Activists & Entrepreneurs
Who create real social changes
HOW to choose the right video or live stream platform
Are you overwhelmed whether to start with video, webinars or live stream? Or what the best strategy is for you to grow your online business without burning
out trying to be everywhere?
While I love how technology makes it so easy now to share your message and
content, more options come with a double edge sword.
Unfortunately, so many of us struggle with “shiny object syndrome” or feel stuck and pressure to be everywhere on social media.
Both life and business are a game of strategy. Before you decide on which
platform to choose, you need a strategic approach that will help you work
smart to create powerful growth in your business.
In week's video, I help you get strategic and focused about how you approach
your online business growth!
1. Have A Clearly Defined Purpose
What is the #1 goal or objective you are trying to achieve?
Are you building your list?
Are you building relationships and providing value to your community?
Do you want people to sign up for your new Opt-In?
Are you offering or launching a new service or product?
2. Develop Your Strategic Plan
Which video or live stream platform do you feel will help you achieve your #1 goal or objective? Or combination?
What topics will you cover that will help you achieve your #1 goal or objective? How often will you deliver your content consistently?
Will you include any offers at the end? When and how often?
What do you need to setup to get started or integrate/automate/
3. Work Your Plan
What are specific dates and times on your calendar when you will do what and when? (Block specific times in your calendar!)
As you track and review your results, what’s working, what isn’t working, and
what you can do better?
What do you feel is your next area of opportunity to expand or integrate?
Build your email list, nurture your list/community, create product, or offer your services and product(s)
Post content videos on your website, social media, create opt-in, weekly
newsletters, or setup marketing funnels and follow-up sequence
Pro – Professional, cut and edit video, don’t have to get it right on the first take
Con – No direct audience to engage with
***Take the audio portion of your video and turn it into a podcast
***If you’re a speaker, record your live event or workshop and repurpose into an online product
Periscope, Facebook, YouTube – Offer valuable content to your audience,
leave time for Q&A, and make your offer
***Double up on live stream and record Periscope, Facebook or YouTube live
stream at the same time
Blab – Interview guest experts, client case studies or host a panel of experts
your audience would receive a ton of value
Pro – Directly engage with your audience
Con – There are no re-do’s if there is any mistakes or technology glitches, no
way to collect emails or send notifications and follow-up sequence
Webinars – Offer valuable content to your audience, leave time for Q&A, and
make your offer
Pro – Webinar platforms allow you to collect emails, send notifications and
follow-up sequence, and turn live stream into an evergreen product
Con – need to send traffic to for people to register and sign up
Whether you decide on video or live stream, work smart by repurposing your
content and turn it into an evergreen opt-in or product you sell.
As a BONUS, here is a to help you create a winning strategy!
If you love, love, love this video, sharing is caring!
Also, you know I love to hear from you so in the comments below write down
brand that inspires you or has a powerful mission.
Always keep radiating your beautiful light to the world living life with passion,
purpose and meaning.
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© 2018 YELENA KAGANOVSKY