Better yet, do you know how much of your audience prefers to watch a video to reading?
As an entrepreneur, you have the great gift of providing your clients and community with value, value, and more value.
Understanding the needs and preferences of your audience is a critical element in providing the highest degree of value, which means being able to answer how they prefer to digest your content.
Because I’m a numbers girl, I couldn’t help but apply the 80/20 Rule.
80% of your audience prefers to watch video (or listen to audio) 20% of your audience prefers to read
Rather than feel torn whether choosing one or the other, the best way to create a win-win-win situation and accommodate for the busy, on the go lives of your peeps is to use both modalities.
Have a video or audio with either a transcription or short blurb highlighting the key points you covered in your video.
If you’re strugglin' putting together content on video, there are…
5 key Parts To Include In video: 1. Tell your audience what they will learn 2. Tell your audience why it is important to learn it 3. Tell or show your audience 1 tip, lesson or steps 4. Review what you taught 5. Tell your audience what to do next
Struggling mastering video or live stream? Check out my [Free Training] Get Known On Video to rocking and owning video and live stream!